Main Task: Case Study Of A Publishing House

Conde Nast publishes approximately 27 different magazines. Some of the magazines they publish up to date are the following :

Fashion & Lifestyle· Vogue
· Glamour
· Allure
· Self
· Teen Vogue
· GQ
· Details
· Lucky
· Style.com
Home· Architectural Digest
Bridal· Brides
Sport· GolfDigest
· GolfWorld
Food· Bon Appétit
· Epicurious
· Gourmet Live
And many more…Each magazine published has its own unique target audience. The reason for this is because if they publish magazines that only relate to one target audience, then it will only appeal to one specific audience but if they have many different magazines that appeal to different target audiences, then they would have more consumers interested in their magazine products. Also it would then mean that they would be making more money because they would be publishing magazine covers for different target audiences because they have a bigger range of audiences.
Condé Nast is considered to be on of the originator of the “lifestyle magazines”, type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus.